Creating brand assets
So many of you think, now what is brand assets….
Well, that is your logo, colours and fonts you use throughout your business. It is the unique look and feel of your business so that people can recognise you everywhere.
The tool I often use to create free logos and artwork for my business is Canva.com. It is easy to use and you have a lot of options to start creating your brand assets from a logo to facebook posts and so forth.
Make sure your branding is consistent throughout all your social media platforms so your customers can recognise you everywhere you appear. That brings us to the next tip.
Create a facebook page
Your customer is on facebook, no matter what industry you are in. Make sure to create a facebook page for your business where your customers can find you, IT IS FREE. If you need help setting up a facebook page, go check out my Facebook page tutorial on my YouTube channel. Click here to go to the tutorial video on how to create a Facebook page
Write and practice your elevator pitch
This is one of the most important things you can do for your business. An elevator pitch is a short and sweet description of your business It contains details about who your customer is, what value you offer and how you offer it. It should not take longer than 30 seconds to explain what you do.
Have you ever been asked the question: What do you do for a living? Then you either bore people with the technical details or you don’t even know how to answer it.
This is where your elevator pitch comes in handy. You should create one and practice it in front of the mirror every day. You will need it when you least expect it.
Hi, my name is Sydney Webb. I am an entrepreneur. I am the founder of Hello Entrepreneurs, a community of small businesses and aspiring entrepreneurs where I teach tips and tricks to make their journey a little easier especially when starting out.
I always appreciate feedback and new ideas, so please share them in the comments below.